Google has passed up too many great opportunities that don't even take a visionary to see. Biggest examples, we let Zoom, OpenAI, and even Microsoft (Teams) steal our thunder. Microsoft, that company we make fun of as a dinosaur, moves faster than we do!
I remember the discussions around the office right when ChatGPT came out. "Bard performs better," "we're more ethical," etc. Nope, they ate our lunch.
Sure, but consider that MS came from Ballmer, whom many of us blame for Microsoft's badness of the 00s (granted, Ballmer of course came from Gates, who probably set back general-purpose computing by decades due to his greed). I do believe Nadella has made MS a much better, likeable company, but I don't think I'll ever trust them to do right by humanity.
Google has gone the other way: Page and Brin seemed to be well-liked outside of Google, as they were the visionaries who started it all. They made the choice to go with Pichai, who cares more about ad revenue than doing anything great. And Page and Brin, sadly, seem to be happy with their choice so far.
I don't see how Microsoft reinvented themselves. For better and worse, they behave the same way I grew to expect in the 00s with Ballmer. New CEO knocked off the Google founders' "nice guy" look, that's about it.
Meanwhile, Google is reinventing themselves... to be more like Microsoft.
I thought about that, but my list was focused on things that Google was leading in but let the market get away. Amazon got into cloud before Google did.
I remember the discussions around the office right when ChatGPT came out. "Bard performs better," "we're more ethical," etc. Nope, they ate our lunch.