You do have the right to tell the retailer what price they must sell your product. It's called a contract. The retailer doesn't have to accept it.
Without Apple, the publishers had no meaningful alternative ebook store so Amazon always had the upper hand in contract negotiations, even going so far as to threaten to delist their paper books if they didn't accept the terms.
Without Apple, the publishers had no meaningful alternative ebook store so Amazon always had the upper hand in contract negotiations, even going so far as to threaten to delist their paper books if they didn't accept the terms.