We've discussed this many, many times, and I think for us starting off it's just a really careful balance. You can definitely make technical depth 'sexy' in the same way vein of what makes Wikipedia sexy (depth, thoroughness), but it comes down to process and not so much delivery.
At least that's what we decided. If you make your elevator pitch about how you are guaranteeing a cure for cancer, maybe you're sacrificing value. But if you make the pitch about the process and steps, while validating basic things like fraud, ability, capacity, then maybe you're onto something.
At least that's what we decided. If you make your elevator pitch about how you are guaranteeing a cure for cancer, maybe you're sacrificing value. But if you make the pitch about the process and steps, while validating basic things like fraud, ability, capacity, then maybe you're onto something.