From a users POV, GPT-4 with search might be, but not alone. There's still a need for live results and citing specific documents. Search doesn't have to mean Google, but it can mean Google.
From an indexing/crawling POV, the content generated by LLMs might (and IMO will) permanently defeat spam filters, which would in turn cause Google (and everyone else) to permanently lose the war against spam SEO. That might be an existential threat to the value of the web in general, even as an input (for training and for web search) for LLMs.
LLMs might already be good enough to degrade the benefit of freedom of speech via signal-to-noise ratio (even if you think LLMs are "just convincing BS generators"), so I'm glad the propaganda potential is one of the things the red team were working on before the initial release.
I think they'd only be able to improve the SNR if they know how to separate fact from fiction. While I would love to believe they can do that in 1-2 years, I don't see any happy path for that.
From an indexing/crawling POV, the content generated by LLMs might (and IMO will) permanently defeat spam filters, which would in turn cause Google (and everyone else) to permanently lose the war against spam SEO. That might be an existential threat to the value of the web in general, even as an input (for training and for web search) for LLMs.
LLMs might already be good enough to degrade the benefit of freedom of speech via signal-to-noise ratio (even if you think LLMs are "just convincing BS generators"), so I'm glad the propaganda potential is one of the things the red team were working on before the initial release.