I've never been a big consumer of Twitch, in part because I don't understand how they can decide that now you're going to forcefully miss the next minute of content.
In TV movies or YouTube, the actual content gets paused so that at least makes sense, it's just an interruption. But in Twitch it's like if they put ads in the middle of a football game! Imagine being interrupted for ads and back to players celebrating a goal.
Another thing Twitch does badly is to put ads on my face not even 30 seconds after joining a channel. Psychologically it feels like I haven't had time to get invested in the content, so it's not worth it to put up with the ads, and it makes me move somewhere else or close the tab.
On Twitch, the content creators can decide when to play an ad. They usually apologize for "having to do so", but they preferably do it at boring times in a match.
In TV movies or YouTube, the actual content gets paused so that at least makes sense, it's just an interruption. But in Twitch it's like if they put ads in the middle of a football game! Imagine being interrupted for ads and back to players celebrating a goal.
Another thing Twitch does badly is to put ads on my face not even 30 seconds after joining a channel. Psychologically it feels like I haven't had time to get invested in the content, so it's not worth it to put up with the ads, and it makes me move somewhere else or close the tab.