That's just really depressing. Do things like that actually work? I have trouble comprehending the idea of "promoting a brand" on Facebook. If someone was being that obnoxious I would simply "unfriend" them.
Scoble started it, with his "5000 friends" advertising scheme. A lot of people followed suit.
It's a shame. You get no SEO, you just irritate every single person that you're friends with. It's an out-and-out corruption of what Facebook is supposed to be.
If you want to advertise on Facebook, make a Page and be done with it. Anything more is seriously (as the title says) douchebaggery. I can't identify with people who can look at anything at all and see a chance for a slight advertising boost.
