Today we at Bitcellar are excited to announce our acquisition of FxCamera, one of the most popular Android camera apps in the world. FxCamera is currently used in over 201 countries allowing people across the world to take pictures in a fun and exciting way. FxCamera turns your everyday moments into exciting, vivid snapshots.
http://www.thebitcellar.com/press/20120411.html
Bitcellar's mission is to become a premier destination for your photos, by offering permanence (reliable storage) and ease of discovery (innovative search features).
Japan is in the midst of cherry blossom season. Cherry blossoms have a special place in Japanese culture for its fleeting beauty. This year we see even more people photographing cherry blossoms with smartphones than ever before in favor of their digital cameras. Smartphones are rapidly catching up to high-end digital cameras in both features and quality. More importantly, we are rarely without our smartphones and can take pictures at any time. Smartphones also allow us to easily apply a variety of effects for greater artistic expression adding a new element of fun without worrying about film capacity.
We want to take this one step further by eliminating the distance between people and their pictures. We want to create a seamless experience that bridges the gap between taking photos and enjoying our rapidly growing personal collection of photos with storage and search.
FxCamera is one of the biggest global successes to come out of the mobile photo space. Users from Japan only account for roughly 25% of the base while over half of the users are English speakers. Currently the app boasts over 15 million downloads and counting. Japanese brands are renown in the traditional camera market and we hope to carry on this tradition in the digital realm by making FxCamera more attractive to users.
Through this acquisition, Morifumi Yamashita will be joining the executive team and continue to lead the development of FxCamera. For more information regarding our upcoming service, Bitcellar please stay tuned or sign up to be notified through our mailing list on our homepage.
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Bitcellar, Inc. http://www.thebitcellar.com/
