These clients never fly commercial? I am not inventing a new system here; I'm stealing revenue management from the airlines. Same exact problem; you lose money if all your seats aren't filled, and you can charge some people more money than others. Airlines are the masters of this, and the reason the system works is because they deleted the secondary market.
Remember, the goal of this process is to add artificial fairness. The people with the most money are the ones least likely to like this system; they LOSE benefits under this system, as the current system meets all of their needs. They can eat anywhere they want, whenever they want. That is why they would get angry and storm out. Some would argue the whole idea is to make them angry and storm out, so that people that live in the neighborhood can eat there once in a while. Or, so that the restaurant can take the revenue that scalpers currently take.
Remember, the goal of this process is to add artificial fairness. The people with the most money are the ones least likely to like this system; they LOSE benefits under this system, as the current system meets all of their needs. They can eat anywhere they want, whenever they want. That is why they would get angry and storm out. Some would argue the whole idea is to make them angry and storm out, so that people that live in the neighborhood can eat there once in a while. Or, so that the restaurant can take the revenue that scalpers currently take.