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What Is Propaganda? (1944) (historians.org)
53 points by jruohonen 6 months ago | hide | past | favorite | 63 comments



The "Limitations of Propaganda" section is, I think, a bit weak. I want to zero in on this particular point:

> To give an illustration, the American attitude toward Germany was not bitterly hostile in the early months of World War I. But when the Lusitania was torpedoed in May 1915, with loss of 128 American lives, anger against the Central Powers mush roomed overnight.

This is claimed to be an example of events overruling propaganda. That isn't the right way to think when critically evaluating propaganda:

1) The idea that these 128 lives are different from any other 128 lives in, say, Central Africa is precisely a result of propaganda. Arguably the beneficial kind.

2) The US is perfectly capable of absorbing ~100 odd deaths and then just moving on. The idea that they aren't is propaganda.

3) The US population has demonstrated relatively little ability to control the military's adventurism. It may have been different pre-WWI, but we should at least suspect someone important thought that they would profit from the US being involved and was trying to fire people up. The US, as in all democracies, have some wickedly effective propagandists who work ceaselessly to shape public opinion.

We know for a fact that the media can't cover most events. Historians don't know about most events. Choosing the events that will be admissible in the public conversation is one of the key tools of propaganda.


> The idea that these 128 lives are different from any other 128 lives in, say, Central Africa is precisely a result of propaganda. Arguably the beneficial kind.

That is the kind of relativism that doesn't hold water. To make it very simple: I value my life higher than yours or mostly anyone else's life. Or with different words I care for my life more than I care for yours. No offence!

You can expand that to my family vs some other family, then going on to "tribe" and to country/race, whatever. The further away you get the less I care and doing otherwise involves propaganda. That is also obvious since you need to focus your care.

It is en vogue to pretend otherwise and to care for some people you know the least which involves the inversion of care. You care for people you don't know more than you care for people close(r) to you. In a certain environment this is actually easier, but it involves this kind of propaganda, since people are acting against their own good.

> We know for a fact that the media can't cover most events. Historians don't know about most events. Choosing the events that will be admissible in the public conversation is one of the key tools of propaganda.

This is what I mean with "care more/less". You can't cover all events and therefore you're concentrating on matters closer to you, but with media this comes with a twist of course since they are the carrier of propaganda (intentional or not and true for any).


> The further away you get the less I care and doing otherwise involves propaganda. That is also obvious since you need to focus your care.

We're not talking about people caring more about their family and neighbours than someone in Central Africa (or England, since we're talking about WWI) though. We're talking about people being extremely angry about people born hundred or even thousands of miles away that they would never have met dying even further away in circumstances they'd never find themselves in, because the news points out that unlike the much larger number of fellow white English-speaking Christians that might be very distant relatives dying in the same faraway conflict (and on the same boat) they're American...


Yes, a nation is a thing that unites people via culture, geography, and (more historically) genetics. I'm not sure why that's controversial?


> a nation is a thing

Even that there is the result a couple centuries of propaganda. Again, propaganda isn't false, just promoting a certain viewpoint or perception. That you share anything with people living hundreds of miles away in one direction, but not in another, is not a conclusion you came to without help.


And whilst nationhood can have tangible effects on your life (you might live in a US city closer to Tijuana than Ohio, but opinions and issues in Ohio are having more impact on who governs you), in this case caring most of all about the people closest to you tends towards having the opposite position on US entry into the war. Its the choice between clamouring to send a bunch of people from your hometown to Europe to avenge the deaths of a small number of people you'd never met who weren't targeted because of anything they may or may not have had in common with you, or not. Takes a lot of talking up American identity and the threat to all of us and what wonderful and inspirational people the Germans have killed to convince you that avenging these strangers is worth a death or two in your own community or family.

(I say this as a Brit who thinks that the US speeding up the end of the conflict was a good thing, Fwiw)


Historically speaking, where are you making the cut off point for genetics and in which countries? Only countries that are on the map in 2023?


I don't understand your question. I'm not making any cut-off point, I just said that it was more common in the past for a citizens of a nation to be genetically linked to each other. Certainly that still applies to many countries today.


I’m sorry , I don’t believe that is true. Do you have any sources for your claim? Historically empires had been multi ethnic and multi lingual; with rise of nationalism in mid 1800s onwards we start seeing large population transfers and ethnic cleansing, and forced acculturation, leading to a world today where many modern nation states have only one “ethnic group”. E.g. 150 years ago there used to be many German speaking villages in what is now Poland. There used to be many Turkish speaking locales in Greece, etc etc.


It obviously depends on where and when, but I think you’d have a difficult time finding any past empires that are as genetically diverse as contemporary Canada, USA, etc. Even as wide spread as say, Rome or the Ottoman Empire were, they had little-to-no representation of Chinese, Japanese, South American, Indian, and so on.

Germans and Poles are more similar to each other than Indians and Colombians.


Not to mention that the Lusitania was carrying American munitions, in violation of America’s declared neutrality. Munitions which were destined for British troops, to be aimed at German boys. https://amp.theguardian.com/world/2014/may/01/lusitania-salv...


> 1) The idea that these 128 lives are different from any other 128 lives in, say, Central Africa is precisely a result of propaganda. Arguably the beneficial kind.

The exact opposite is true. Every organism on this planet instinctively cares about itself and its family/close relations more than the abstract concept of its species – if it even has such an abstract concept to begin with. Universalism is a viewpoint that has spread, or propagated, however.


The concept of Citizen is the abstract concept, it has only existed for about 2,500 years and even in the modern form for less time than that. A US citizen could literally have been born anywhere. If you want 128 US citizens who in fact are from Central Africa; they exist [0].

Their genes could not have detected they were supposed to get angry about those 128 people as opposed to 128 random Europeans. A lot of US people probably had more in common with the Germans than the ship's passengers, given the US's large contingent of ex-Germans at the time.

The idea that some people have a magic label that makes them important is, 100%, due to propaganda. I'm not saying it's bad, I'm not saying it is unreasonable, but it takes a lot of social effort expended to maintain the label.

[0] Although I will acknowledge a lot of hand-waving given the state of US citizenship law around WWI, but I think the point about propaganda is solid even if that is accounted for properly. The US is not defined by people with a long shared history, or close family ties. And if it is, at the time we're talking the roots of those things led back to Europe.


I’m not really sure what point you’re trying to make. The people in the US are linked to each other by history, culture, language, and a million other things that they don’t have to a random group of people halfway around the globe. I don’t know what is so complicated or difficult to understand about this.


The idea that these 128 lives are different from any other 128 lives in, say, Central Africa is precisely a result of propaganda. Arguably the beneficial kind.

You'll find that you haven't actually addressed that point. Unless you are suggesting that the US was so inbred that all of them were close family members and relations of the people onboard the ship [0]. There isn't any way to know that you're in the same group as those randoms without some serious social legwork explaining that the group exists to everyone, slowly, multiple times, over an extended period. The technical term for that explaining is propaganda. It isn't a truth of natural law, it is very much a social construct.

[0] And, even if they were, there'd still be a lot of connection to other European countries like Germany by similar logic.


People tend to care more about people that share the same language, culture, history, and geographical proximity. They tend to care less about people they have no such connection with or are not aware of at all.

Again, I really, truly, have absolutely no clue as to why this is so difficult to understand. People can feel a connection to others that they share characteristics with, without it being a deliberate, top-down propagandistic effort.

And as I said in my original comment, the opposite thing (universalism) is actually what must be propagandized [1] in order to spread, as tribalism is, for lack of a better word, the "default."

1. I'm not using the word in a negative sense here, as I generally think it's a good thing.


> language, culture, history, and geographical proximity

English, the language of England? European culture, with a heavy and detectable German tradition? Population with a history of maybe a century or so in America and millennia of habitation mainly on the Eurasian landmass + Africa?

It probably took a lot of propaganda to forge an independent US identity out of that and make it care enough about a small number of deaths to take it personally instead of just interpreting it as more-or-less-the-same-people squabbling violently. The only thing your argument that it occurred naturally has going for it is geography - and the US is damn huge so I don't think that is persuasive.

I mean, we all love the US sense of togetherness. But it took (and takes) a lot of work to make it happen and it is purposefully nurtured and backed up by a lot of organised propaganda.


This presupposes some 'higher power' that is directing everything.

The sinking of a passenger liner with 128 lives lost is going to be news with or without higher direction, and we are always tuned to the unusual and particularly gruesome even if the actual harm is minimal in the grand scheme of things. See an airplane crash vs the daily deaths on our roads.


You're counter-supposing that the US goes to war more or less randomly based on how it feels about interesting newspaper articles. Seems unlikely - being outraged is quite easy, I can manage it at least once a week if I go looking for bad news. However, it is quite difficult to sustain an overseas army for extended periods of time and requires reasons, intent and a certain ruthless self interest. It is possible to kill people and see effectively no response [0, 1].

The US public on mass are regularly revealed to be completely horrible. They've looked past countless tragedies because it would be inconvenient to acknowledge them. It happens almost weekly; there is a lot going wrong in the world that the US kinda shrugs off. Much of it their fault to a first or second order approximation. They are totally capable of overlooking 100 murders if they don't also think that there is something to be gained by sending the army out.

Consider the situation vs. Iraq as an example. Powerful people wanted the war. As soon as there was a half-plausible narrative they sent troops in. It wasn't the narrative that led to the going in, the narrative removed a blocker to stopping the political forces that were trying to trigger the war. That is very much the layer of the world where propaganda happens.

EDIT And just to try and articulate myself a bit more clearly, because I distracted myself with the interesting story in [1] - the US has well developed propaganda systems for building these events up into a justification for war that may, or may not, spin up depending on the assessed need of whoever organises the media. The fact that the German propaganda system was inferior to the Anglosphere propaganda system on its home turf doesn't tell us much about the limits of propaganda. The Germans were dealing with an aggressive society [2] that was extremely good at finding a cause for war and then broadcasting it. But nevertheless the underlying cynicism of the English speaking world is very clear if you look for it - the official "why we are doing this" is almost always propaganda over the top of "this will be a profitable venture for the people making the decision to go to war".

[0] https://en.wikipedia.org/wiki/Malaysia_Airlines_Flight_17

[1] https://en.wikipedia.org/wiki/Korean_Air_Lines_Flight_007 "shot down by a Soviet Sukhoi Su-15 interceptor" -> "All 269 passengers and crew aboard were killed, including Larry McDonald, a United States representative" -> "Reagan ordered the Federal Aviation Administration (FAA) on September 15, 1983, to revoke the license of Aeroflot Soviet Airlines to operate flights to and from the United States". No war broke out. via https://en.wikipedia.org/wiki/List_of_airliner_shootdown_inc...

[2] I mean, seriously, the British had the empire that the sun never sets on, the US has the Not An Empire on Which the Sun Never Sets They Are Just Random Military Bases and if you ask they got it by a continuous series of defensive moves. One shudders to think what it would be called if the same thing was done by people with the wrong passport.


> While it is a serious mistake, as has been said, to overvalue propaganda, it is an equally serious mistake to assume, as some people do, that everything in the newspapers and on the radio, in the movies and magazines, is “propaganda’’—propaganda that is self-seeking, deceitful, or otherwise improperly motivated. This is absurd. ... The journalist of today has a responsibility to report facts as accurately, objectively, and disinterestedly as is humanly possible. The newspaperman who respects himself and his work—the average newspaperman—-accepts this responsibility. The honest, self-disciplined, well-trained reporter seeks to be a propagandist for nothing but the truth.

How the mighty have fallen.


You seem to have made a mistake, as some people do, to assume that everything in the newspapers and on the radio, in the movies and magazines, is “propaganda


It is. Every news media story in every form and every format is presenting a narrative, possibly crafted by a government, possibly crafted by corporations, or even simply being the result of the biases and politics of the journalist themselves. If that weren't the case, the media would simply recite the cold facts. They don't because their goal is influence, not information. Ergo, propaganda.

OK, maybe not sports and weather. Everything else, though.


It’s not even the just the individual stories. The act of selecting which stories to promote and which ones to publish without fanfare and which to not publish at all is also propaganda.


had this debate with a family member, when I was pointing out the 'bias' in a particular newspaper - his contention that if the story was true, it couldn't be considered biased - he couldn't quite grasp that choosing (or not choosing) which stories to publish, and how often to report on something is defacto bias.


also, you can propagandize quite well with something that contains no lies. The current discourse conflates "propaganda" with "lie", but of course that's .. well, part of propaganda. The best ways to rile up a mass is to tell them verifiable things, but in selective ways, leaving out context, leaving out history, leaving out ambiguities; it would be hard to claim the information is "wrong" on its face, but it's still wrong simply because of what it leaves out.


There doesn't even need to be a nefarious conspiracy involved, just the rational intersection of common interests and capitalist incentives are enough.


Propaganda is just advocacy that we don't like.

Same as "one man's terrorist is another man's freedom fighter."


It's not exactly a secret that in a post-Trump world, journalists have decreed that they also have a responsibility to protect democracy. If only the Iraq invasion caused within them a similar introspective episode, but for some reason it didn't? Perhaps it would've been different if there were more dead nyt journalists among the 1+ million victims.


I think the reason Trump caused so much talk about fake news and propaganda is that until him these were only generated and controlled by very powerful organizations (autocratic governments or in free societies the governement, big companies and their media). That an upstart could also start convincingly spreading falsehoods and fear, and move masses was alarming. No longer were the NYT&co or Fox the sole arbiters of how public discourse is framed. Fake news was democratized. We all lose, whether we are being lied to subtly by the NYT and big companies or blatantly by populist upstarts.


Trump is just the 2-minutes-hate target of the day. A multipurpose distraction and negative waifu.


"negative waifu" is genius.


Any discussion of propaganda that has no mention of Bernays or 'Public Relations', that thinks its something the Russians do, but not the 'good guy' Western countries, is remiss.

Edward Bernays opening wiki paragraph:

> Edward Louis Bernays (/bɜːrˈneɪz/ bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American theorist, considered a pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations".[3] His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. He worked for dozens of major American corporations, including Procter & Gamble and General Electric, and for government agencies, politicians, and nonprofit organizations.


This reminds me of Ellul's Propaganda, which does mention Bernays.

> "Mass production requires mass consumption, but there cannot be mass consumption without widespread identical views as to what the necessities of life are."


The Century of the Self is a BBC documentation about "... how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." (1)

(1) https://en.wikipedia.org/wiki/The_Century_of_the_Self


That's a must watch. Adam Curtis' work is brilliant.


The problem is that propaganda today just means "propaganda of the enemy". Of course we can't admit that, only Russia/et al does propaganda. Fine, but that also then means that we can never meaningfully educate people to recognize propaganda. It ends up being just "trust us, not them" and it doesn't work.


It is actually useful, though, when one group labels another as propaganda: it's a big flashing sign that says, "we can't debunk them via open dialogue, so we will just prevent you from listening to them." If the supposed propaganda were absurd and false on its face, there would be no need to engage with it at all.


It's very naive to think that "debunking" propaganda, or anything really, disarms its effectiveness.


Calling something naive isn't an argument. Do you have one?


the modern propaganda departments like the one in Russia pushes dozen of competing and contradictory stories, debunking it doesn't matter, they print BS faster than what you can analyze to get a few to stick and will point to a different one as you try anyways.


Ya try reading the rest of the sentence I guess.


It does work. People are tribal. Keep them in the dark and it is easier to rule them.

«Сила правительства держится на невежестве народа, и оно знает это и потому всегда будет бороться против просвещения.» Лев Толстой (1896)


The problem with Tolstoi is that he seemed to take adversarial propaganda at the face value. The truth is, not only your government is doing the fishing.


Excuse me I don't understand where is "the problem with Tolstoi" in this sentence. He wrote about every government and every people on the Earth - "every government tries to keep people uneducated"

It's not about tzarism in Russia and not about XIX century


That's very culture-dependent. The PRC has a literal Propaganda Department of the CCP called so in Chinese and until recently in English (It is now called the "Publicity Department" probably because they've figured out how negative "propaganda" sounds in English). It is just accepted that the CCP will provide support for their positions ("propaganda") without providing the "other side". And Vietnam still calls their version a "propaganda department".

https://en.wikipedia.org/wiki/Publicity_Department_of_the_Ch...

https://en.wikipedia.org/wiki/Central_Propaganda_Department_...


Just like fake news is always 'the news the others read'.


The filter I use for determining propaganda is, "does this seem like an original thought or the product of original thinking?" In most cases, propagandists communicate using banal, recieved, thought terminating cliches, or rote criticisms. They aren't master manipulators, but the ideas spread because they are easy, satisfying, and empowering to some base impulses. They're like pop songs that get stuck in your head.

In the case of the article, Assata Shakur's "nobody will give you the education you need to overthrow them" applies, where it's just enough info about propaganda techniques to manage them, but not enough to fight or make them yourself.


This is also foolish though. Plenty of concepts are not remotely original but are still very useful if you haven't come across them before. No one is sitting down and recreating all of knowledge from first principles, even very smart people hear things for the first time.

And for that matter, it's not like propagandists are dumb, any more than pop musicians are bad musicians. It's absolutely possible for one for formulate an original idea in the service of propaganda.


Propaganda is basically just viral shitty reasoning, where a small stack of memes replaces consideration with cliches. It's the lie delivered between two truths. The filter is based on whether a comment or belief is thoughtful or not. Sure, there are simple things that are mostly true, but thoughtless or rote repetition of them doesn't make them meaningful.

Original ideas can be in service to propaganda, but preferring them imposes a cost that is higher than what most propaganda needs for scale. Your argument is misleading and neutralizing noise and not a counterpoint. Innoculating people to propaganda with humour and dead ideas is probably the most practical way to mitigate its more pernicious effects.

Of course great musicians can be employed to make pop, but when the message is the same, it's like using IMAX to produce porn. See any music awards show.


I regard propaganda as information that it disseminated with intent to radicalize, that is, to provoke an emotional reaction that circumvents reasoned or measured thought.

"Tank man" is a great example. In nearly 35 years it hasn't lost it's lustre, and it regularly gets trotted out to drum up sentiment against China.


everything you see (and don't see) is propaganda


If you came to this conclusion, then you definitely did something wrong. Such a definition is useless in practice. You need a definition that allows you to cathegorize information and sources of information, to deal with them in different ways.

What I can agree is any information shift your beliefs. I can agree that any update of beliefs is beneficial for some entity. I can probably agree that any source has an agenda and tries to shift your beliefs for someone's benefit.

But if we conclude from that that everything is propaganda it would be a loser's thing to do.

Facts are meant to shift your beliefs. Beliefs are meant to be shifted by facts. The trouble when your beliefs are manipulated so they lose coherence with a reality. While they reflect reality without major mistakes, they are good.

So I'd say that propagandness of a source is a measure of my cognitive efforts needed to not let my beliefs to slip from a good enough picture of a reality while consuming information from that source.

It is not rigorous enough definition, but it is a good starting point.


what i meant was everything you see (and dont see) is there to shift your beliefs, as you noted... i like your idea of trying to stay rooted in facts and i agree this is a good strategy. however, the sheer number of sources competing for mind share nowadays is astonishing and i think facts are very hard to come by. so i try to err on the side of disbelief no matter the source (unless i see the same facts from multiple non-connected sources). again, non-connected source is a very difficult thing to determine too. often, its a case of follow the money, or follow the power, or just look at whos suffering and who isnt, while ignoring all the other messages.


I cannot possibly explain in a full how I deal with it, but I can give you advice.

Pick a few sources and stick with them. Pick carefully, they must be a professional media. They must separate opinions and facts. They must avoid emotional arguments and judgements. They must check facts and communicate the quality of their checks if they are not completely sure.

If you watch them over a prolonged period of time, you'll learn their biases. You'll learn their tricks and systematic failures. In some cases you can even learn biases of individual reporters. When you know biases you can correct them, either by thought alone or by a few google queries.


And you are not immune to propaganda.


I believe people who are working professionals and have busy lives are particularly susceptible since they often graze news and prefer things that confirm and entrench their worldview because it's ego affirming.

They have the critical thinking skills but lack the desire to use them in some circumstances.

There are other people who lack education who also lack critical thinking motivation and all variations of this matrix. I'm just saying it's a huge mistake to assume intelligent, educated people are somehow immune from propaganda.


This. If you disagree I suggest reading Ordinary Men.

Only book that ever gave me nightmares.


Re : Limitations.

You need a big overpowering emotion first. Therefore...

Step 1 is fear. Scare everybody.

Step 2 is the actual propaganda. A story about what to fear, who to fear, why you are feeling this fear, etc.

Maybe you've seen this pattern before.


There is now another 'form' of propaganda that seems to be being used:

> We characterize the contemporary Russian model for propaganda as “the firehose of falsehood” because of two of its distinctive features: high numbers of channels and messages and a shameless willingness to disseminate partial truths or outright fictions. In the words of one observer, “[N]ew Russian propaganda entertains, confuses and overwhelms the audience.”[2]

> Contemporary Russian propaganda has at least two other distinctive features. It is also rapid, continuous, and repetitive, and it lacks commitment to consistency.

> Interestingly, several of these features run directly counter to the conventional wisdom on effective influence and communication from government or defense sources, which traditionally emphasize the importance of truth, credibility, and the avoidance of contradiction.[3] Despite ignoring these traditional principles, Russia seems to have enjoyed some success under its contemporary propaganda model, either through more direct persuasion and influence or by engaging in obfuscation, confusion, and the disruption or diminution of truthful reporting and messaging.

* https://www.rand.org/pubs/perspectives/PE198.html

This has been picked up by some other folks:

* https://www.vice.com/en/article/epzxqj/steve-bannon-jan-6-tr...

* https://www.vox.com/policy-and-politics/2020/1/16/20991816/i...

For a history of propaganda, the book Munitions of the Mind by Philip M. Taylor may be of some interest (the third edition was published in 2003, so covers up to 9/11):

* https://manchesteruniversitypress.co.uk/9780719067679/


> which traditionally emphasize the importance of truth, credibility, and the avoidance of contradiction

I think the use of inconsistency and outright contradiction 'works' not so much in pushing a specific message but by making all messages seem equally suspect to people who don't have time to check every claim. The more contradictory messages out there, the more people just disbelieve everything and disconnect -- which may be the goal.


Wolf Blitzer is famous for this (or used to be). He'd use the same tone of voice for "rain expected later today" as "apparent Klingon ship lands on White House lawn."


This is itself propaganda. Pretending one propaganda is better than the other is always a difficult game in my opinion, but of course everyone sides with some narrative. That being said our narratives are littered with fundamental contradictions (as well).


I hope somebody told them that Russians (having a life) do not watch or read propaganda all day long so the window of interaction is actually quite narrow...

That can invalidate a lot of assumptions.




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