The Base rate: It is the proportion of individuals in a population who have a certain characteristic or trait. For example, if 1% of the population were medical professionals, and remaining 99% were not medical professionals, then the base rate of medical professionals is 1%.
The base rate for people who have never held or sought office is much higher than 89%. It's not enough to mirror the number around 100% to make a small number into a big number, you also have to compare with the base rate.
Makes a far less interesting headline.