There are two values here: what percentage of people opt for the “ad-free” experience and how much FB makes per user. In fact, as long as their ad revenue per user is LESS than 12.99, this will work out net positive for them.
The only way it would be less is if the alternative is “not having Facebook”, rather than “Facebook with ads”.
There are two values here: what percentage of people opt for the “ad-free” experience and how much FB makes per user. In fact, as long as their ad revenue per user is LESS than 12.99, this will work out net positive for them.
The only way it would be less is if the alternative is “not having Facebook”, rather than “Facebook with ads”.