That's the image he wanted to put out. But if he didn't care about money, why didn't he split the entire Breakout bonus money with Wosniak? Compare to Wosniak, who used his money to fund two large, public rock concerts.
Perhaps money wasn't first in his mind, but it must have been high up. Money gives flexibility. Flexibility to go to the October harvest at the apple orchard commune All-One Farm (with the Breakout money), or flexility to buy new cars all the time, in order to avoid having to put a license plate on.
The money quote, as it were, from Jobs is: “I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money.” Tell me, if you don't care about money then are you going to remember when you were worth $1, 10, and 100 million?
