You're implying that my not watching your short video that you sent to me is equivalent to my not paying for a service you just rendered. The fact that this extremist opinion is anything but ultra-fringe is evidence of the deeply greedy, entitled, irrational, antagonistic, dangerous, bully-ish relationship some businesses have with citizens.
The internet is not a platform for exchanging services for the promise that the user viewed a short video. It is a general purpose platform, on which you happen to be able to almost implement said exchange. The fact that it's "almost" is not the user's fault - you are simply trying to do something at odds with the platform you are using. You are free to use a different platform, or adjust your strategy on the current platform in an honest manner. But trying to alter the premise of the internet in order to remove that "almost" is immoral. If you don't feel that way, that's a pretty fundamental disagreement that is likely unreconcilable.
Most Internet traffic happens with the agreement that you watch ads alongside the content you actually want to see. This is not a fringe position, it's the absolute majority of all traffic.
If you don't want to see the ads, you can just not use my service, what's so hard to understand there.
That's actually a mentality that was "bolted on" by the advertising industry after the fact, once they realized how utterly wrong they were about their assertion that "The Internet is just a passing fad. Nobody will ever want to advertise on the Internet." (That's an almost exact quote from a lot of advertising folks I talked to back in the early days of the Internet, when websites were just starting to get popular.) Prior to their involvement in the Internet, it was purely just a network of networks, not a giant global advertising platform. They "jumped on the bandwagon" and corrupted it to their needs, and everyone else's wants and needs be damned, and then they convinced everyone "It's always been that way".
The internet is not a platform for exchanging services for the promise that the user viewed a short video. It is a general purpose platform, on which you happen to be able to almost implement said exchange. The fact that it's "almost" is not the user's fault - you are simply trying to do something at odds with the platform you are using. You are free to use a different platform, or adjust your strategy on the current platform in an honest manner. But trying to alter the premise of the internet in order to remove that "almost" is immoral. If you don't feel that way, that's a pretty fundamental disagreement that is likely unreconcilable.