Just give cardboard purses to persons from highly cultural cities through cultural events, your enemy is the so called 'tote bag'. cardboard purses should be disposable, solid enough to transport something (e.g. some book the person bought) from a museum to the person house, but fragile enough to last only one week or so, IMPORTANT : the purse should be "cool" enough so people will prefer this to let's say the usual paper bag you get at the grocery store.
Then, when you have taken the place of the tote bag, you can build the start-up that will manufacture and sell real purses, which will prove useful due to the downsizing of the men pockets, to transport phones, books, and coin purses.
This was extremely common with a certain category of youngsters when i was in school. The guys would all have these kind of sports outfit and all have a small bag like this:
Haha spot on! Being a European myself, I always find it funny what Americans think European is. Apparently we're all nudists or wearing Borat bikinis, everybody is apparently into swinger lifestyle, and we're all dressed like we came out of a French fashion magazine.
I've noticed a lot of 'fashionable' young men carrying those small bags that hang diagonally across the chest or back. Seems like the man purses are having a moment.
