Again, I feel like improving discoverability / readability could be it.
E.g. I like reading ingredients of various products. I’d be happy to look at them on a giant screen somehow, as opposed to reading small text while holding a freezing item.
Similar with showing price per weight, total numbers of inventory (so that I know that there are 5 ice creams available), etc.
But yes, this won’t happen, we’ll get ads instead.
Parasitism. Evolve into an ecological niche where your prey has no defence against you, and suck nutrients from the prey, up to a maximal level where you don't quote kill it outright.
We treat parasite infections with toxic chemicals. 50,000 litres of permethrin into the dwellings of the founders of this cooler door startup should be effective. Make sure you get all the larvae.
Amazing that they managed to raise millions.