> You don't need to be an enthusiast to buy a truck; it's a nice-to-have even if you just do the occasional home improvement project (yeah you could rent one as needed, but it's easier just to use your own a lot of the time).
The rest of the world would disagree on this. Many countries have the same necessities as the US, and yet trucks are an almost uniquely American concept (same may be true of Canada, I'm not familiar enough). To put it another way, I think the American baseline for "enthusiast" is far higher than elsewhere.
I think it's a combination of: living far apart, multi-car households, high availability of car financing and the deep cultural desire for self-sufficiency. Most countries differ on one or more of these, and there may be other factors here.
The rest of the world would disagree on this. Many countries have the same necessities as the US, and yet trucks are an almost uniquely American concept (same may be true of Canada, I'm not familiar enough). To put it another way, I think the American baseline for "enthusiast" is far higher than elsewhere.
I think it's a combination of: living far apart, multi-car households, high availability of car financing and the deep cultural desire for self-sufficiency. Most countries differ on one or more of these, and there may be other factors here.