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Where are you getting a $10K premium? I don't see an ICE ATP listed as you maintain. The number that you appear to be referring to $44K, is for non luxury vehicles, which is not directly comparable to the EV category.

I would guess the premium is closer to $5K, the difference from the $48K ATP for all transactions. Those are 90%+ of all transactions.




> The number that you appear to be referring to $44K, is for non luxury vehicles, which is not directly comparable to the EV category.

I mean, that's the comparison that matters to most people. The vast majority of cars are not luxury cars. Just because EVs target a little up-market, that doesn't exempt them from the reality that they're being compared to ICE cars in lower price categories by most buyers.


If looking for “cars for most buyers” then you may as well strip out the 100+k EV’s from these pools which then lowers the average.


I mean yeah, fair point. Average sale price of a category of car is probably a bad way to gauge affordability. A better question would be what percentile of car purchases do ev prices fall into.


I was looking at the new Mazda SUV, and the PHEV version was a $12k premium over the gas version. I have a PHEV and enjoy the benefits, but I’m not sure it’s worth an extra 12 grand (25% more than the regular version). I get that there are some cost savings in the long run, but electricity costs a lot where I live, and insurance costs also go up with a more expensive vehicle.


Same was true of the Prius for a long time. The market figures it out.




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