And it's just the start I believe. Nobody want to admit it but Apple is extremely uncompetitive with their current hardware offering that is completely locked up.
Those companies sees that it is not worth investing in this dead end. They understand the clients they have will figure this out eventually and switch with them in the long run. macOS doesn't offer anything special that would warrant focus in itself and the hardware can be interesting only if you want to lower power consumption for some reason (without considering other factors).
