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They're not saying it's urgent; they want to bring urgency - convince people to move faster.

It seemed appropriate to ask AI about the meaning of the phrase:

The phrase "bring urgency to something" means to inject a sense of importance and immediate attention to a specific issue, project, or situation. The aim is to motivate people to prioritize the task at hand and to act more quickly than they might otherwise.



When someone wants to "bring urgency", this generally implies that it's already quite urgent to them, so I understood this as that question.




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