It's most likely SEO mysticism. Like those awful blogspam articles: "This blog will tell you how to set up your WiFi router. Setting up your WiFi router can be easy, but only if you have a guide helping you to set up your WiFi router. The first step towards setting up your WiFi router is to turn the router on. You've just taken the first step towards setting up your WiFi router. The second step towards setting up your WiFi router is..."
Guess which article now shows up towards the top of search results for "set up a WiFi router"?
“When I was a young lad growing up in the English countryside, my mother’s Homemade Apple Brown Betty was a constant salve to life’s many scrapes and scuffs - both emotional and physical. I remember the day my uncle passed, and her Homemade Apple Brown Betty was the glue that held us together. It’s quite a simple recipe, the Homemade Apple Brown Betty, so simple in fact that five pages of life story
Follow the directions for our Homemade Brown Betty (recipe link), substituting apple cinnamon for plain cinnamon.”
Guess which article now shows up towards the top of search results for "set up a WiFi router"?