Why would they not track users? They need to know how many users there are accessing from abroad (considering this is the UK which has many legitimate "abroads" like crown dependencies outside of the classic British citizens living outside of Britain), using what browsers and OSes, display sizes to know what they need to support. It would also be useful to know how much time users spend on the various pages, to know if some forms are super complex to fill out or what not.
Could you recommend some alternatives to Google Analytics? I am developing a plugin for Photoshop using UXP, and I have been unable to integrate it with GA.
Plausible seems like a fine choice for simple cases. It is oriented at websites, but you can send events directly to the API: https://plausible.io/docs/events-api