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Tough in (western) Europe they seem to have an strangle hold on almost all hotels. Sure AirBnB is there as well but they're not really usable (in my opinion) regarding hotel room. And Google maps often just brings you back to an Booking.com page



> And Google maps often just brings you back to an Booking.com page

Really? Huh.

I just looked at a dozen or two across Germany, France, Switzerland, Spain, Netherlands, Luxembourg, and Belgium, and while most had an option to book via booking.com (linked directly on the google search results) none had it as their only option, and they all had websites with direct booking forms of which only two were even styled slightly like booking.com

But I didn't actually try to book a stay at any of them, just looked at the websites, so if they redirect after that I would have missed it.




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