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> doubled the total revenue of the games industry. It did it by finding people who weren't playing games, and giving them games to play

Found a way to skirt regulation and get more people hooked on slot machine type games who previously couldn't be reached due to access or legal issues.

paypal (originally): we're not a bank (we only offer payment services)

uber: we're not a taxi service (we only offer ride booking; and our employees are independent contractors)

airbnb: we're not a hotel service (we only offer short-term rentals)

f2p: we're not gambling (we only hook whales on slot machine-like games)




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