Wouldn't this account for well under 10% of potential ticket buyers, though?
Sure, if you're in a relatively new relationship, planning anything at all 6 months out is a gamble. That's just life.
At any rate, you'd still have the option of returning your ex's ticket, and buying a new one in your new partner's name.
Or you can return both tickets, and buy a new pair that are guaranteed to be seated next to each other. Sure, presumably you didn't get full price on the ticket return, but, again, that's life.
The funny thing is that, while on occasion this situation might come up, and someone will end up paying a little more to see the show, overall they (and everyone else) will pay less to see shows in general, since scalping has been (in theory) eliminated. So for most people who see a show every now and then, they'd still come out ahead under this system.
> Wouldn't this account for well under 10% of potential ticket buyers, though?
For this specific example? Sure. But then people have other kinds of conflicts with other people.
And pissing off even 10% of your customers is bad.
> At any rate, you'd still have the option of returning your ex's ticket, and buying a new one in your new partner's name.
By then they're sold out. You can't get any other tickets. If you could exchange the ticket you have for one in another name then so can a scalper.
> The funny thing is that, while on occasion this situation might come up, and someone will end up paying a little more to see the show, overall they (and everyone else) will pay less to see shows in general, since scalping has been (in theory) eliminated.
The problem in this situation is not that you have to pay more, it's that you can't go to the concert with your current SO even though you have two tickets. You can get a refund for one or both of the tickets, but you don't want a refund, you want to go to the concert with your new SO.
Sure, if you're in a relatively new relationship, planning anything at all 6 months out is a gamble. That's just life.
At any rate, you'd still have the option of returning your ex's ticket, and buying a new one in your new partner's name.
Or you can return both tickets, and buy a new pair that are guaranteed to be seated next to each other. Sure, presumably you didn't get full price on the ticket return, but, again, that's life.
The funny thing is that, while on occasion this situation might come up, and someone will end up paying a little more to see the show, overall they (and everyone else) will pay less to see shows in general, since scalping has been (in theory) eliminated. So for most people who see a show every now and then, they'd still come out ahead under this system.