All Hue lights have this option. You can select different power-on behaviours. "Power loss recovery" is the setting you are describing. It stays off if it was off, and turns back on if it was on.
The default is "Warm white, full brightness", probably mostly to avoid confused people sending back bulbs because they flipped the switch ON and the bulb remained dark. Since traditionally that meant a failed bulb.
The default is "Warm white, full brightness", probably mostly to avoid confused people sending back bulbs because they flipped the switch ON and the bulb remained dark. Since traditionally that meant a failed bulb.