"“He is most likely making £2,000 to £4,000 per video, not taking into account any affiliate deals and brand sponsorships that might be running in the background,” she said.
Based on five videos a week, this could easily produce the best part of a £1m a year."
Glad to see you deleted your other reply that was just rude.
I'd agree with the other person (and even if I agreed with you, I'd still point out that your language and attitude are quite against the HN guidelines, which are worth reading: https://news.ycombinator.com/newsguidelines.html )
I'd personally be surprised if Russel Brand had more than $1M/yr in sponsorship deals relating to his YouTube content, which would be 50/50 split between that and ads (I think likely to be more like 75/25 in favour of ads for him).
Yes for many celebrities, and even YouTube content creators, their sponsorships will be far more valuable than the platform's ads. But I doubt there are big-money deals lining up for the kind of conspiracy nonsense he puts out now days.
(And sure, Brand also makes money from work other than YouTube, but that's not relevant to the question of what % of money for YT content comes from YT ads vs. sponsors.)
"A tiny %" to me would be 1, maybe 2%. Do you really believe he's earning $100 mil a year? I read that his estimated worth is in the low 20 millions but I can't recall where I saw that.
"“He is most likely making £2,000 to £4,000 per video, not taking into account any affiliate deals and brand sponsorships that might be running in the background,” she said.
Based on five videos a week, this could easily produce the best part of a £1m a year."
https://www.theguardian.com/culture/2023/sep/18/how-russell-...