Unity is now (and maybe always was) a platform for mobile advertising and data collection wrapped with a game engine. Unity is offering to wave licensing fees for game developers that use LevelPlay, the advertising platform that comes with Unity, instead of their rival, AppLovin, who, incidentally, tried to buy them about the same time as the merger with IronSource. https://www.gamerbraves.com/unity-silently-offers-developers...
It’s more like they asked Unity to merge with them at fairly favorable terms (Unity’s CEO would’ve been in charge and their shareholders would still control majority of the new corp).
That would imply that AppLovin felt pretty desperate. For good reason I guess since these licensing changes seem to be in a large part designed to run AppLovin and its other competitors out of business.
Unity is now (and maybe always was) a platform for mobile advertising and data collection wrapped with a game engine. Unity is offering to wave licensing fees for game developers that use LevelPlay, the advertising platform that comes with Unity, instead of their rival, AppLovin, who, incidentally, tried to buy them about the same time as the merger with IronSource. https://www.gamerbraves.com/unity-silently-offers-developers...