> Consumer groups say shrinkflation is a widespread practice, which supermarkets like Carrefour are also guilty of in their own-label products.
No reason to doubt this, given:
> “Obviously, the aim in stigmatising these products is to be able to tell manufacturers to rethink their pricing policy,” Stefen Bompais, the director of client communications at Carrefour, said in an interview.
Long story short, Carrefour doesn't actually give a shit about the deception of customers, except to the extent that their natural rage can be redirected against its suppliers in order to soften negotiating positions. Shrinking their margins either helps maintain total sales revenue, or shifts a larger share of the operating margin to Carrefour.
Carrefour cares about volume pricing, not the size of the packages.
No reason to doubt this, given:
> “Obviously, the aim in stigmatising these products is to be able to tell manufacturers to rethink their pricing policy,” Stefen Bompais, the director of client communications at Carrefour, said in an interview.
Long story short, Carrefour doesn't actually give a shit about the deception of customers, except to the extent that their natural rage can be redirected against its suppliers in order to soften negotiating positions. Shrinking their margins either helps maintain total sales revenue, or shifts a larger share of the operating margin to Carrefour.
Carrefour cares about volume pricing, not the size of the packages.