Because Google is a corporation, not a person. Even if Google decides to be "nice" in this case, this will be for purely selfish reasons (they decide good PR they get from paying this guy is worth more than whatever they pay). Expecting corporations to behave like people is a sure way to get disappointed.
They're made out of people subservient to the owners, whether that's a rich dude or a bunch of shareholders largely shielded from the day to day operations and who just want their stocks to go up a little more. Google is THE poster child of a company whose employees rebelled, even unionized, but who still don't really have much power.
It's a huge advertising company trying to make more money, not a scrappy search tech startup in a garage...
Yeah good luck with that. The founding principal and mission of a corporation is to make money at all costs. Being "Good" will always come second to making money, the individuals who make it up are powerless to stop it.
