Images/videos were definitely boosted/prioritized, but external links also used to go viral pre-Elon, even a bit after he took over. Remember how mad he got about Substack?
Now all external links are effectively blackholed from the algo feed. It's a massive change.
Ok was just wondering because anecdotally images have been a staple of engagement optimizing posts/accounts. E.g. something like ESPN won’t post a minute clip of an interview or simply a transcript excerpt, it’s always a quote graphic with an animated expression of the athlete. Some fairly mundane quote from Tom Brady will instead include a picture of him yelling