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This isn't about ads which I doubt we'll ever get rid of. This is about privacy invading targeted ads (which Google enables as the 800lb gorilla ad network).

Those are evil and unnecessary (and honestly unclear in terms of efficacy these days).

The promise is that Google is some "unimpeachable authority" that preserves your privacy instead of selling you out, when in fact, they are not and they do just that.

That the modern web economy is based on this unethical behavior doesn't make it just or even an ideal economy.



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