Explosion is an old school machine learning company by the people who built the spaCy natural language library. They’re serious practitioners whose work predates the “hype-train” you’re concerned about.
Sure, but readers of "serious" content are also permitted to be turned off by them and with expert prompt engineering content like this half written by the AI itself that it purports to explain, I think it's fair to be dismissive.
I've done so much work for AI adjacent stuff now that I'm completely numb. There's very little left that is original at a small scale and the actual "good stuff" has a literal army of third worlders behind it working for $2/hr, on demand, for whatever needs adjusting as may be.
There's a massive dark underbelly that no one wants to talk about, so let's just pretend it's all an api :|
The blog post might be worth a gander.