How do you start a blog post on your company's site with this sentence? Are you going out of your way to look unprofessional?
I don't write press releases or hire PR consultants. I don't try to create a voice in my writing. I write exactly as I speak. This style is the same I used on humbledMBA.com for the past two years. I view my audience as entrepreneurs (both on humbledMBA and for 42Floors). There will certainly be some that don't like my style, but I've chosen to error on side of being myself. It may turn some off, but not being myself would get us nowhere.
With that said, if what I say inappropriately offends you or anyone else, I would take that quite seriously and use it as reason to reevaluate how I interact with people.
I also think swearing is a cheap ploy to make someone look "authentic" or "edgy".
In short, I can't tell what value the site is supposed to offer (it certainly doesn't seem to be helping me find an office).
So I think they have bigger problems than the way they open their blog postings. I would say that shit isn't real enough yet...
Can you ping me directly (jason at 42floors) and I'll both take care of it and look into why it happened immediately.
We do have a process where we check with the listing agent to make sure tours are still being taken (sometimes the market moves so fast that they list spaces that are available, when in fact a lease may be near closing). However, you still should have heard from us immediately.
BTW, like your site design - very clean look.