It's also "what else have we promised that I'll have to deliver but don't know about?" and "what else will the executive promise before this ships?"
Those are the real morale killers - knowing that you might need to start stressing and crunching at any moment, and that the roadmaps you have aren't real. Nor are your commitments to anyone working in the company if you get pulled off your planned work to service a white lie. They just complicate everything.
An executive lying to customers is a huge liability. I won't take an ethical stance on it, but in a business sense, the lies incur a debt that must be paid.
Those are the real morale killers - knowing that you might need to start stressing and crunching at any moment, and that the roadmaps you have aren't real. Nor are your commitments to anyone working in the company if you get pulled off your planned work to service a white lie. They just complicate everything.
An executive lying to customers is a huge liability. I won't take an ethical stance on it, but in a business sense, the lies incur a debt that must be paid.