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I've never understood why "I can't see a use for this in my own life" is relevant to whether there is a market for something.

If they release it, I guarantee someone will have thought long and hard over the profitability, there will have been exhaustive market projections, they may even have a long-term strategy with products no-one even knows about yet that dovetails in.

Apple play the long game, they don't release things on a whim.




Ahem the emoji bar? The removal of USB and HDMI ports? It’s just 2 mistakes, but they still came back on both of them.


Macbooks sell quite well despite the implementation details you mention.

And don't confuse "grumblings on tech forums" with a "strategy failure". People on forums can bemoan the lack of a 3.5mm headphone jack all they want; the success of a business strategy is measured in dollars:

https://d1-invdn-com.investing.com/content/127a7c89dbe82ad5c...

https://www.statista.com/statistics/263402/apples-iphone-rev...


> Ahem the emoji bar?

I like Touch Bar.




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