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It doesn't make sense. The article mentions that OMGPOP makes 250 grand a day (that too after after all commissions). that equates to 91.25 million a year. IMHO, $200 million seems like a really small price.


Eventually they're going to run out of people to pay or play. Games don't tend to have a long lifespan, so it probably made sense for them to cash out while they're hot.

There's no way they can sustain this rate for 2+ years, which is what they'd need to do in order to make $200 million.


Maybe that's part of why Zynga makes sense. They seem pretty good at transitioning players to new games.


Yep, sustained success on mobile is all about cross-promotion between a portfolio of games.


That's at this moment in time for one product, which is currently at the top of the iOS charts.




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