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Firefox 1.0 New York Times ad (2004) (scribd.com)
113 points by tones411 on Aug 27, 2023 | hide | past | favorite | 71 comments



Mozilla Foundation places two-page advocacy ad in The New York Times https://blog.mozilla.org/press/2004/12/mozilla-foundation-pl...

New York Times runs Firefox ad https://www.cnet.com/tech/services-and-software/new-york-tim...

> The first page of the two-page ad--which is twice as large as originally planned--features the Firefox symbol superimposed over the names of the 10,000 donors

My name is somewhere in that mix. I lost the physical newspaper copy at some point in the last 19 years. but it's cool the PDF is still around.

Surprised the getfirefox.com domain from the ad still works!

In the Battle of the Browsers '04, Firefox Aims at Microsoft https://www.nytimes.com/2004/11/15/technology/in-the-battle-...

> the early enthusiasm for the preview version of Firefox is a big reason that Internet Explorer's market share has slipped more than 2.5 percentage points in the last five months, to 92.9 percent at the end of October, its first decline since 1999


You mentioned getfirefox.com and while that was and is the official site, I remember a time (maybe?) when that was registered to a third-party fan of Firefox to promote it who handed it over to Mozilla. That said… I cannot find any evidence to back up this claim after a small bit of Google searching, so I might be wrong. I definitely remember a time after the rebranding was announced but before the full 1.0 launch where the moz website didn’t have an easy or obvious landing page for Firefox because so much website energy was still reserved for the open sourced Mozilla communications suite ;-) It always felt a bit new and edgy to recommend Firefox (Phoenix? Firebird?) back in the old days. Weirdly, there was a time when it was new and edgy to recommend Chrome too. Now it’s probably new and edgy to recommend… ad-blocking? Edge Read Aloud? It was easier when IE provided a common enemy and when Chrome wasn’t the only choice for low performance Android devices, or Safari on iOS.

Re third party sites, it’s likely getfirefox was actually always Mozilla’s (they would have known about the name first, of course) so maybe I’m thinking of “getfirebird.com” or something else like that. It’s even possible that I just assumed it was third-party because it redirected to the main Mozilla site for the longest time. And it really probably doesn’t matter anyway, just a digression. :)


If I recall correctly, getfirefox.com was the de-facto site because an individual blogger had owned and been using firefox.com. Mozilla was finally able to acquire the firefox.com domain and for a time, offered a free redirect to the original blog. I also tried to find a link to corroborate the history but was unable to do so, just the WHOIS data below. Please feel free to correct me if I'm wrong.

WHOIS data for firefox.com says it was created in October 1998, four years before the Firefox project was started in 2002, and six years before the 1.0 release in 2004.

WHOIS data for getfirefox.com says it was created in April 2004, seven months before the 1.0 release.


You might be right. I remember a domain handover, but maybe it was firefox.com rather than getfirefox.com … I vaguely recall the opposite though, that somebody ended up redirecting to the Mozilla site pre-acquisition as a way of promoting Firefox. I vaguely recall knowing that the ownsership transfer took place because suddenly the URL that the domain redirected you to had some extra tracking query parameters added to it.

The earliest version of getfirefox.com redirects to Mozilla’s Firefox homepage which while it sells the browser does not have a clear Download link. I remember one of the earliest fan-made Firefox sites having a prominent download link as a way of helping people install the browser and switch to Firefox before there was a switch campaign site. https://web.archive.org/web/20040619171818/http://mozilla.or...

At the time the download page looked something like this: https://web.archive.org/web/20040619111818/http://www.mozill... and it was easier to download the old Communicator suite still.

The Firefox.com site obviously gained in popularity in 2004 as Firefox started gaining traction, based on how often The Wayback Machine was crawling it… https://web.archive.org/web/20040601000000*/Firefox.com

The site was transferred by mid-September of 2004: https://web.archive.org/web/20040914022408/http://www.firefo... and later that month a note was added about a different Firefox company: https://web.archive.org/web/20040922075506/http://www.firefo...

I should add, I think the tracking codes I’m remembering were part of https://wiki.mozilla.org/Spreadfirefox_affiliates


The blurb at the bottom! That was it! (I'm weirdly excited by this. :D)

> Thanks for the Domain Name, Kevin!

https://web.archive.org/web/20030805180640/http://www.firefo...

It's a shame that all of the other domains are offline now.


Wait… based on my previous lookups, I think it was SpreadFirefox.com or something related to that. https://web.archive.org/web/20040929012122/http://www.spread... I think the idea started as a quick webpage to download Firefox and turned into a Mozilla site to promote the browser…? It sounds right though I’ve forgotten some of the details. I definitely remember linking to some site off spreadfirefox.com because it was easier to find the download link there than to find it at the official site…


> I remember a time (maybe?) when that was registered to a third-party fan of Firefox to promote it who handed it over to Mozilla.

I remember this too. Could have been a rumor but I definitely thought about this when I saw the domain.


I bought and owned getfoxfire.com earlier on and had it redirect to getfirefox.com because so many people would mix it up.


Thank you for doing that :) Yeah, I’m pretty sure I typed it that way more than once. Especially if all you remembered was “FF”.


> Surprised the getfirefox.com domain from the ad still works!

This domain is still in my muscle-memory from the Windows days. Just used it yesterday for my wifes laptop reinstall, and I was surprised too it still works.


I remember my friend’s IE somehow getting corrupted/screwed up and I was still able to go to windows shell and ?tftp? to ftp://ftp.mozilla.org

Looks like the http equivalent is still up with all releases since 0.1! (Not sure what happened between 0.2 and 0.7)

https://ftp.mozilla.org/pub/firefox/releases/


Mozilla's FTP was a lifesaver when i was configuring/updating old, barely functioning Windows desktops. Glad to see them keeping it alive.



This should be TFA, it's higher quality!


And doesn't require signup nonsense to download :/


Why are some of the names underlined?

And why do I only get � when I try to copy names in that PDF? It's like it's not real text, makes it impossible to search for names I think should be there.


PDFs can use any custom character encoding they like. By default, there doesn’t need to be a mapping to Unicode or whatever.

Sometimes it’s done deliberately to prevent easy copying, though in this case it might be more by accident than by design.


This was one of my projects. The underlined names were people who got 10 other people to donate, sort of the super-donors.


Cool, thanks!


Maybe "not being able to search" is a deliberate choice? I'm in there, I think. I won't mind showing up that much. Firefox is still OK. But I like how they don't presume I still want to show up there.


If you're searching for a name, it looks like they're mostly in alphabetical order by surname.


Oh man! Remember when pop up blocking was essential! Was the original adblocking and built into every browser.


And a reminder that enshitification began long, long ago.


same in the German Frankfurter Allgemeine Zeitung (FAZ):

https://de.wikipedia.org/wiki/Datei:Firefox-anzeige-faz.jpg


In Germany, Firefox was the most commonly used browser by a huge margin until 2016, when it was overtaken by Chrome[1] - it still has 11% market share (20% on the desktop) compared to the ~3% in the US or world-wide.

Those German ad campaigns were quite effective, apparently. :D

[1] https://gs.statcounter.com/browser-market-share/all/germany/...


That ad is just ... oof. Either I don't get German advertising (though I speak German) or the ad is poor.


You have to consider the target audience. People who read the FAZ are fine with lots of text and probably prefer that style over something flashy. (But I also don't think it is a perfect ad)


Ads don't have to be hard blasting gangster rap, annoyingly shouting voiceover, and flashing lights. Some cultures prefer modesty and adult looks


That doesn't mean it's automatically a good ad, even for the German culture. It could still be a bad ad.


Wait, isn't that Fira sans? I imagined that came much later


It's not and it is at the same time: FF Meta (FF for FontFont, not Firefox), which is the font used here, is a predecessor of Fira.


I think its ff meta sans or something.


Can anyone who was kinda close tell a story about Netscape and Firefox? I was just a kid back then and it would be nice to hear a story from the olden days about the before of Navigator and the after of Firefox



There’s a fun documentary that follows some folks inside Netscape during the rush to make Mozilla open source: https://youtu.be/4Q7FTjhvZ7Y


Out of my memory: we were using a number of different browsers in the early 90s, mainly Mosaic. All of them basically shared a little problem: their HTTP call were blocking. So they first downloaded the HTML code, then one image per time (no CSS, no JS back then). And nothing appeared on screen until they finished to download everything.

Netscape Navigator started to render the text of the page and add images when they became available. That was an instant success and everybody was using Netscape in a few days. I don't remember if it also made parallel requests or if that came with a later release.

Netscape also had a bundled email client, which I used as my main client (is Brave doing something like that now? Opera did have one), and a Usenet news reader. Version 2 added the first version of JavaScript.

Then Microsoft started to put some effort into Internet Explorer but it took them at least version 4.0 to reach feature parity. I remember a Microsoft evangelist wondering at an event why everybody was still using Netscape when IE was so good. They didn't say that about IE 3.0. Version 5 was definitely better than Netscape and won't the browser wars. All of that with the help of the behaviors that were subject of the anti trusts trial in the late 90s.

They didn't know it yet but IE 5 made the history because it introduced XMLHttpRequest, that is Ajax calls. That transformed the web more than anything else.

Then IE 6 came, an improvement over IE 5 and nothing happened for a while. Feature wise it was stagnation as Microsoft probably had no competitors to fend off anymore.

Then the early versions of Firefox were released between 2002 and 2003. It had tabs and it was so much faster than IE 6 that whoever could switch, did switch. Corporate users often had to stick to IE 6 because of certifications of web apps, impossibility to install software except what mandated by their IT support, etc, so IE 6 made it through at least another 10 years well, despite new versions from Microsoft.

Mozilla was created by Netscape before selling to AOL so in a way it's a successor of Netscape but I doubt there was some shared code. They extracted Netscape's email client to a different program, Thunderbird.

Then Google Chrome happened and it was faster than Firefox, especially for large JavaScript sites. Not that Firefox was so slow not to be able to use those sites (I kept using Firefox for all those years) but it was faster, it was advertised on Google's search results page so people switched in mass. As a result we had a few years of huge improvements in the speed of JavaScript engines, Chrome, Firefox and every other browser.

I think you know what happened next.


I believe the UI of Chrome is noticeably more snappy, which largely contributes to the feeling of it being speedier. The PR was about how their Javascript engine was faster, but I doubt that was what really made any difference for most people.

The Firefox suite was written in XUL, which is Electron-like but faster and especially tailored for desktop software. It's fast, but not as fast as native UI. Given the choice, almost everyone went with the speedier UI. At least that was my completely unscientific feeling back then. There's probably something to learn about UX here that very few people care about.


> It had tabs

I discovered Opera in 2000 and it always drove me nuts how Firefox was praised for being the first browser with tabs.


Because Opera had no tabs, it had MDI with a window-bar. This was Tab-like, but not real tabs.


Man ... the mouse gestures blew my mind immediately.


There was the over the top cover article from Wired in 2005: https://www.wired.com/2005/02/firefox/


Sadly the Netscape developers all died of dysentery.


I’m in there. Paid $100 and even got a printed version that is framed and on the wall in my office.

The team came out with several releases. In the first release my name was quite prominent in the nose of the fox but on the second or third release I got moved into the big white area. I wonder if those early releases are still available.


Hey, I'm on there


Me too. I think I paid $5 for the honor and a poster. I think I received a student discount.


They should really start putting out a few more of these,

https://stackdiary.com/mozilla-usage-decline-from-2022-to-20...

30% of users lost in the last 4+ years and very little work being done on things like the latest CSS properties.

Makes me wonder if Google uses this as a means to pay them less. The last contract was in 2020 to this year I think?

https://www.zdnet.com/article/sources-mozilla-extends-its-go...


Google does not want to pay Mozilla less. They don't care about Firefox's market share, it's virtually 0. But in the moment Firefox disappears, Chrome will be undeniably a monopoly. As long as Firefox exists, Google can easily deflect such monopoly claims - they even "encourage and foster" competition on the browser market.


This argument is silly. Google buying the default search is currently being used as evidence in an antitrust case over Google search being a monopoly.

Chrome only exists to make more money for Google search, there's no way that Google would risk their (alleged) search monopoly just to prevent a browser monopoly. Google genuinely believes the money they pay Mozilla and Apple is worth it.


It is all for show. Everything companies do is for show. They will always do what makes them look best and make sure to do all the needed covering-their-butt tactics at the same time as to ensure no problems. Nothing anyone does or says is going to change things much. Even if the company were to break up, I doubt that would hinder them much. Look at other big companies that had to break up, they aren't sweating it out.


If they wouldn't pay Mozilla, Firefox simply wouldn't exist - there would be no other browser where Google would have to buy the default search position. It would be one less problem for Google, if the goal of their payment would be really only to be the default search engine in Firefox. If that would be true, it would be silliest waste of money from them - worse than Google Glass.


>there would be no other browser where Google would have to buy the default search position.

Except Safari, which they already spend far more money on then Firefox.

And if Google wouldn't pay, some other search engine would. We've seen it before, when Yahoo offered more money than Google.


Don't try to build a house out of this argument, because the wolves are going to blow it away.

If the top search engine spot in Firefox would be so valuable, than there would be real bidding wars. $400M/year is nothing when it comes to BigTech. Frankly, anyone could pitch a business plan for an investment bank to get a few billions and outbid Google. If anyone cared... but being the default search engine in a browser that virtually nobody uses isn't worth a lot. But it's a fantastic decoy, if you have nothing better.

(Also, Yahoo offered more when both Firefox and Yahoo still mattered. Which is not the case anymore. The only viable search engine today is Bing, who stopped caring about search, as AI seems to be more lucrative for them. Marginalia is also here, but that guy has less money than MS, prolly)

Safari exists exclusively on iOS and MacOS. On Android, Windows and Linux Chrome has virtually 100% market share. Do you know why Google spends more money on Safari? Because on that platform they want to be the default browser. Safari doesn't depend on Google at all. Not like Firefox.

Firefox dies in 2 minutes once Google decides that it has outlived their usefulness, at which point all their users default to Chrome, where they don't have to pay to be the default search engine. And at the point they would have to pay only Safari, without any negative impact on their search traffic. But as it stands today, they would have no competitor on the vast majority of the consumer computing systems.


>Don't try to build a house out of this argument, because the wolves are going to blow it away

The core of my argument is that Google isn't stupid enough to risk their search monopoly just to prevent a browser monopoly, and you haven't even addressed that.

>If the top search engine spot in Firefox would be so valuable, than there would be real bidding wars.

There is a real bidding war, that's where the price Google pays comes from. The reason they don't get more is as you say, virtually no one uses Firefox.

>Also, Yahoo offered more when both Firefox and Yahoo still mattered

Really? In 2015 both Firefox and Yahoo probably had double their current user base, but that would still make them fairly insignificant players. Yahoo search had already been powered by Bing for years.

>Do you know why Google spends more money on Safari?

Because Safari has at least ten times more users than Firefox.

I don't know why you think there needs to be more to this than "a person's default search engine is a valuable commodity that Google will pay even their competitors for."


I upvoted your comment for the comprehensive reply, but I think @marginalia_nu[0] would laugh at you for putting him in the same category as Yahoo/MSFT...

From my understanding he's very much indie just like Marginalia is.

[0]: https://news.ycombinator.com/user?id=marginalia_nu


I've got to believe this is the phone call that saved Apple in the 90's too.

For all the different interpretations of history and motivations that happened at that time it was clear to everyone that Microsoft stepped in because of the anti-trust investigations already happening and couldn't afford to have them expand beyond Internet Explorer, which would have definitely happened if the Mac disappeared.

Google's in a much safer place with Chrome (its open-source and other browsers are actively using the engine in the market), but why risk it? It's cheap insurance.


Chrome isn't open source; Chromium is. (But perhaps they're not ineffective at blurring such things in people's minds.)


I get that and probably should’ve clarified. What I mean is they can hold up Chromium and say “we made it so that literally anyone can take what we made and make their own copy without our branding and talking to our services, for free”. That’s an incredibly strong defence against being a monopoly.


Safari exists... plus a browser engine alone doesn't constitue a monopoly, you'd have a hard case arguing that.


Safari is itself a monopoly. Using anything but Safari/Webkit on iOS is not allowed.


>Safari exists...

Only for Apple users.


it used to exist in windows and it can exist again, would be trivial for google to pay for slight development costs to port safari to windows again if they really needed it to.

Just like how office exists in macos


Safari is a more meaningful competitor, and they hold significant market share on mobile.


> Chrome will be undeniably a monopoly

Isn't Safari by existing at whatever market share still a counterexample to Chrome being a monopoly?


I can't use Safari on my HP Linux laptop and on my Android phone. Apple doesn't make it for those OSes. That's a choice like any other one. What I don't like is that deny other companies to run their own browser engines on iOS. They have to reskin Safari. Luckily this is going to change soon at least in the EU.


That’s unrelated to the parent comment that Chrome is an imminent monopoly, though.


They rather should rehire some of their engineers:

https://arstechnica.com/information-technology/2020/08/firef...

They still have the funds, but if they continue to get left behind, they will also run out of money eventually with no more market share to profit from.

The only thing firefox has in favour is a) they are not google and slightly more trustworthy b) ad blockers still work (also on mobile)


I commuted by train between 2010 and 2011 in England, and there were big billboard ads of Google Chrome.

Not sure what effect these have, but I wonder how many people don't know about Firefox at all.


Yeah, they have the eff you money to throw around. They sponsor the McLaren F1 team as one of the primary sponsors,

https://www.mclaren.com/racing/partners/chrome/

And F1 gets hundreds of millions of viewers each year.


I remember reading, at that time, that the ad budget for Chrome in London alone was more than the entire budget of Mozilla.


I vaguely remember even seeing Chrome distributed as bundleware.


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