Other people have commented on highlighting the call to action, so I'll try to give some design feedback if you're up for it.
The monotone greyscale makes it difficult for me to get a sense of the page hierarchy. Instead of seeing 4 distinct horizontal stripes on the page I see a lot of floating objects on a grey background. For me that translates to a sense of busyness and I don't know where to look.
I think just a few tweaks with colors and contrast would go a long way. One option would be to darken the top nav and third row (the 50/50 split) while lightening the video stripe. You could probably also get rid of the tagline stripe and just go straight to the footer. The increase contrast would put the focus on the video strip and de-clutter the page. My two cents.
Also, why do I need to click the video twice (once to load popup, once to start it) for it to play?
The monotone greyscale makes it difficult for me to get a sense of the page hierarchy. Instead of seeing 4 distinct horizontal stripes on the page I see a lot of floating objects on a grey background. For me that translates to a sense of busyness and I don't know where to look.
I think just a few tweaks with colors and contrast would go a long way. One option would be to darken the top nav and third row (the 50/50 split) while lightening the video stripe. You could probably also get rid of the tagline stripe and just go straight to the footer. The increase contrast would put the focus on the video strip and de-clutter the page. My two cents.
Also, why do I need to click the video twice (once to load popup, once to start it) for it to play?