How is it possible for a company to use a single letter as a trademark? This is completely stupid. Not only it is confusing (when I read this title I thought its about Xorg/X11) I can't imagine them being able to enforce such trademark. Then there is destruction of one of the most recognisable brands in the world (twitter). It literally feels like the jerk that bought the company is trolling everyone and purposefully running it into the ground. Considering his vast interests in China and who will benefit (bytedance, tik tok etc) I also think there clearly is a Chinese angle to the whole thing.
It is confusing indeed, I usually use X in conversation to refer to any unknowns that isn’t the main discussion point, now, whenever I read these articles it’s confusing to follow, at least call it X-twitter, X-app or anything similar.