On: When to invest in marketing

[doctorpangloss]

You can’t block ads in Facebook, Instagram or TikTok on mobile. Google places Android search ads. In app ads also cannot be blocked.

It is a misconception that ad blockers significantly impact the ad market as a whole, obviously they impact Google and web advertisers though.

[fnordpiglet → doctorpangloss]

https://pi-hole.net not work?

[doctorpangloss → fnordpiglet]

No. The in app ads in Meta properties are served from the same gateway as the rest of the API.

[nilsherzig → doctorpangloss]

Checkout "revanced" (the git repo) it contains a collection of "patches" for a lot of major apps. There are AdBlock patches for Instagram and TikTok. You can build the patched APKs on your phone using their manager app

[hutzlibu → nilsherzig]

Thanks, I don't use those apps, but know people who can profit of it.

Also I really like the given email:

nosupport@revanced.app

Makes it clear what not to write them (but I bet many still do).

[doctorpangloss → nilsherzig]

The truth is it is a net positive for most advertising for Android users to remove themselves.

[spondylosaurus → doctorpangloss]

Unless I'm mistaken, most ad blockers prevent a programmatic auction from even triggering, right?

[gochi → spondylosaurus]

Yes, the only one that doesn't AFAIK is adnauseum as that is their core value, triggering these ads to make it a loss.

[spondylosaurus → gochi]

Which is kind of shitty because (also AFAIK) you end up hurting the publishers who run those ads way more than the advertisers who place them or the ad platforms who facilitate buying and selling the ads... I'm pretty sure a lot of ad platforms will ask for their money back if they find out the publishers are serving ads that don't get seen by human eyes.

[gochi → spondylosaurus]

I don't know how much of that is true, but yes the intention is to cause disruption to ad systems that encourage data profiling and so groups involved from publishers to the auction owners will be distrustful of one another increasingly.