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ChatGPT free was always just a demo. Plus carries significant features - plugins, a much more powerful model. The code interpreter is well worth $20/month for certain groups.

The API is the other part of the funnel. It's been quite revenue generating from the beginning. Enshittification is more likely to happen to companies with terrible ARPU, like Reddit or X.

Then again Sam Altman was on Reddit board, and during that time, defended that it was fine for Reddit to lose money, because they still had plenty of money in the bank.




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