Saw similar engagement results for a client in the private-sales biz when they released their native ipad app.
One piece of data you guys aren't showing, that was relevant to our experience was % who were previous Fab.com buyers.
When we looked at the data again through that lense w found what looked more like a migration of previously strong web-buyers over to ipad.
In context of your article you note "we started to notice that iPad users behaved exceptionally differently from all other mobile users and web users."
But reframing from my own experience I think that the real story is that "your BUYERS behaved exceptionally differently", not the platform users.
Rereading your article, did I miss he point and you had already pulled previously registered from the data?
One piece of data you guys aren't showing, that was relevant to our experience was % who were previous Fab.com buyers.
When we looked at the data again through that lense w found what looked more like a migration of previously strong web-buyers over to ipad.
In context of your article you note "we started to notice that iPad users behaved exceptionally differently from all other mobile users and web users."
But reframing from my own experience I think that the real story is that "your BUYERS behaved exceptionally differently", not the platform users.
Rereading your article, did I miss he point and you had already pulled previously registered from the data?