The title is a bit misleading, because right underneath it says:
"Price push by Disney, others is part of effort to trim losses, steer users toward more-lucrative ad-supported plans"
If ad-supported plans are more lucrative, the obvious play is to increase non-ad prices and force people to switch to ad plans. IOW, they aren't betting you'll pay up, they're betting you'll sit and watch ads.
"Price push by Disney, others is part of effort to trim losses, steer users toward more-lucrative ad-supported plans"
If ad-supported plans are more lucrative, the obvious play is to increase non-ad prices and force people to switch to ad plans. IOW, they aren't betting you'll pay up, they're betting you'll sit and watch ads.