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I would argue "lifestyle startups" are largely a low-interest rate phenomenon.

However, I know the founders of Wander, the AirBnb for rich tech bros in high-end rural locations startup. They're making a killing but I'd imagine with much of the startup market / tech job market in the toilet revenue might be tightening.




> I would argue "lifestyle startups" are largely a low-interest rate phenomenon.

Could you elaborate on this?

I'm curious because I thought it's the opposite: VC-fueled startups are "growth at all costs even if it means no profits" whilst "lifestyle startups" is more like "I have a $1K MRR and it's just enough to subsist eating ramen". Maybe we understand the term "lifestyle startups" differently? :)


> "growth at all costs even if it means no profits"

It is kind of virology technique, you grow and generate adequate hype at a short-term loss, so you can gain a long-term market domination(or even a good fractional slice of the large market at least) before you start generating profit/returns.

> "I have a $1K MRR and it's just enough to subsist eating ramen"

How do you return on the investment VC made? Also, lifestyle startups are not innovative(in a certain sense) and very sensitive and go out of business on small market/demand changes. But then again, I have limited sample size and could be in my own limited bubble.




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