Hey everyone!
I'm Milan, founder of Robofy, an AI chatbot tool I've poured countless hours into. Robofy is live for around 3 months now. Our Monthly Recurring Revenue (MRR) has been stagnant at around $500 for the last 3 months, which has been a tad frustrating. I rebranded in June to Robofy but still am stuck at $500 and I am looking for fresh ideas.
One thing I've noticed is an extremely large number of similar products popping up in the market. It's both exciting and scary because it confirms a demand, but also adds that much more competition. I think most of the competitors are coming up because of the cookbook published by OpenAI and the progress made by Langchain.
Nevertheless, here's where I need your help:
Marketing: I've tried the basic marketing channel's (Google Ads, Facebook Ads, etc.) but the ROI hasn't been great. In fact, I would say that I recovered only 20% of my investment of $2500 in ads. Hence am in need of fresh, out-of-the-box strategies that can help stand out in this saturated space.
Distribution: While product is great, I believe our main challenge lies in getting it in front of the right eyes. Any ideas or channels we might not have tapped into yet? I tried Twitter but again I faced the most common problem - not getting enough eyeballs.
I tried creating a reseller plan so as to change target audience from direct customers to smaller IT companies. I got 2 orders for it now and that creates a bulk of my revenue.
A few additional points:
The primary audience is small to medium businesses looking to streamline their customer support.
We have a free tier, as well as paid packages with more features and benefits.
I genuinely believe in Robofy, and I've had really positive feedback from our few users. It's just the scaling and distribution part where we're having a hiccup.
Thanks.
- The popup on your website persists on every page, on every reload, and it locks scroll. This is terrible UX and should be eliminated. In the future you might consider an A/B test with a popup, but it shouldn't trigger on scroll, rather a time delay.
- Yes, this is an extremely crowded space, and your home page language doesn't differentiate Robofy whatsoever. On the Wordpress page, you claim "the first and only Wordpress AI Chatbot powered by ChatGPT" and that type of language is off-putting; are you prepared to defend that statement?
- Your first three key selling points (KSPs) are 1) Reduce support time & cost by 50%, 2) Customised ChatGPT, and 3) Multi-channel integration. I don't think those are the most compelling ideas.
- You have some really great reviews/testimonials, but they're on the pricing page?? Definitely move those to the home page.
- How well defined is your core target audience? If your first KSP is "reduce support time" are you competing with Zendesk, Intercom, and similar customer support solutions? Is your primary goal to offer support?
- My suggestion is to emphasize "increased engagement & conversion" in some capacity. The KSP on the site could be something like "Increase (leads, sales, signups, etc) by XX%" and then support that with some external sources; eventually you could replace that with case studies.
- A video showing Robofy in use would do extremely well for your target demographics (assuming generally less/non-technical people).
I could go on but I've exceeded my allotted time in writing this reply. I'll send you a bill (just kidding).
Good luck :)