I guess none of you has ever set foot in a coffee shop in Italy. Compared to that Starbucks is the most inefficient place ever.
I'd like to have hard numbers to prove that, but the sheer fact that one espresso is about $1 in Italy, the cost off coffee is comparable and the cost of land is much higher than in the US, makes me think that Italian baristas are at least twice as efficient.
Then you must agree that the workers at my local restaurant, where water is available for free, are infinitely more efficient than the workers at fuji bottled water plant.
4. no endless variants of latte, mocha and what have you [1]
Let's suppose the rush hour is after lunch, then everyone will be getting an espresso, someone macchiato (only tourists drink cappuccino after 11 am), but the price is the same. And basically you have a line at the bar and a line to pay.
The bar can usually make up to 8 espresso at a time and people cram in front of it by the dozen and drink it in under a minute.
You can pay before or after according to where the queue is shorter.
> 4. no endless variants of latte, mocha and what have you
That sounds awesome. I can't even count the number of times I've waited for some goofball's complex six-word drink to be made so I can give the cashier $2 and get a cup in return. (Most places around here sell you the cup and you pour your own coffee from a vacuum pot.)
Here in Portugal (and also in Spain, IIRC) it's much the same, almost everyone drinks a normal espresso or a simple mix of espresso and milk (semi-skimmed, I think you'd call it).
The one big differences that I can think of is that basically everybody orders the same thing (an espresso) so there is no need to take and manage orders in the same way. This also makes it a lot quicker to prepare the coffee. Also payment is a lot quicker when there is basically one order at one prices.
IIRC, they also to use the two-step method. You pay at the register and then go over to the person making coffee and give them your slip that says what you ordered.
As far as pricing, I don't think you can make a living selling shots of espresso for $1, unless you sell an awful lot of shots or sell a lot of other things.
If all you need are 400 sq ft and one or two persons behind the counter. And of course they also sell all sorts of other beverages (also alcoholic) and sometimes cigarettes and phone recharges.
Yes, competition is higher, but my guess is that the turnaround time and real estate prices are what make most of the price of an espresso: the first through barista wages and the second through the rent. After all an espresso costs probably 5 cents in coffee.
As far as I recall the espresso experience in Portugal is very close to Italy. Cheap, good and quick. Compare to France: almost as slow as the US, much worse than your average Starbucks and around 1.5-2$.
The US has five times as many people spread out over 32 times the area. Palm Beach, Florida has an average household income of over $109,000. South Alamo, Texas is at $13,906. Climates vary from arctic to tropical, state and local taxes range from zilch to rivaling federal taxes.
Saying "one espresso" is cheaper in Italy than the US doesn't really mean anything. Prices vary, cost of doing business varies, cost of living varies.
You might be right, but you'd be surprised if you knew how varied Italy is as well.
We hardly speak the same language: dialects are much more relevant than in the US and what people speak at home in different regions is mutually unintelligible.
The climate is almost as varied as in the US, we have mountains that go as high as 15 000 ft and islands just off the cost of Libya.
I cannot say the same for the range of income, but as far as espresso prices go I'd say the range in Italy is 0.6-1 euros and in the US it's 1.5-2.5 dollars. I'd love to be proven wrong, though.
Relatively no one drinks espresso in the US, so they charge more. The most common drinks are drip, latte, or cappuccino which can range from 2.5-6.0 dollars.
