It's not all bad, SEO help can be useful if your business lacks basic measurement, pages, titles, conversions etc. Or you have those things, but in a mess. "SEO" can branch into general site maintenace aspects I guess.
Too much SEO help can be unhelpful, as the article mentions, messing up your site with repetitive patterns cut from the same mold as millions of other sites.
In some ways SEO companies are like ChatGPT. Neither cares about the specific content, yet both pretend to be experts. Both apply a formula of sorts to generate output from a weird top-down angle. The resulting SEO copy has the tone of "pretending to give a shit. Shop Today!"
Too much SEO help can be unhelpful, as the article mentions, messing up your site with repetitive patterns cut from the same mold as millions of other sites.
In some ways SEO companies are like ChatGPT. Neither cares about the specific content, yet both pretend to be experts. Both apply a formula of sorts to generate output from a weird top-down angle. The resulting SEO copy has the tone of "pretending to give a shit. Shop Today!"