I'd say it is expensive in countries where dollar conversion rates are very high due to inflation. I did ask about introducing different prices based on purchasing power parity in different geographies but got a very polite rebuff :)
They claim that the prices are largely defined by the actual cost of the search, with fairly slim margins. In which case they literally can't do what you asked without becoming unprofitable.
They spend 5% of their profit for donations.
It's ok as a company for general, but for payment with this low rates of search results and the argument that they can't reduce the price because of the cost. I get mixed feelings.
