First, why in the world do you want Meta to get into a habit of ignoring the law of the land?
Second, fines for non-compliance to court orders are not one off events. The fine is set with the purpose of compelling action. If the action doesn't happen, higher fines will follow.
In general, I don't think "The American company thinks it can flout a European court decision" is actually going to increase brand goodwill in the market they care about increasing brand goodwill in.
First, why in the world do you want Meta to get into a habit of ignoring the law of the land?
Second, fines for non-compliance to court orders are not one off events. The fine is set with the purpose of compelling action. If the action doesn't happen, higher fines will follow.