The music industry set up a way for anyone who wanted their content to get it without their permission, as long as they paid for it, and they did that back in the 50s when radio was their main method of distribution. It was too hard to make deals with every radio station, especially since they were mostly independent.
So the music streamers were able to leverage that and extend the deal.
If movies had a similar licensing model, you'd see a ton of "Netflix"'s who were all licensing the same content and competing on user experience. Like the music streamers.
Although it should be noted that the music streamers are now moving towards the exclusivity model, where the big ones are making exclusive deals to keep that music off of any other platform.
So the music streamers were able to leverage that and extend the deal.
If movies had a similar licensing model, you'd see a ton of "Netflix"'s who were all licensing the same content and competing on user experience. Like the music streamers.
Although it should be noted that the music streamers are now moving towards the exclusivity model, where the big ones are making exclusive deals to keep that music off of any other platform.